Rabu, 30 Juli 2014

[P119.Ebook] Ebook God's Man A Novel in Woodcuts , by Lynd Ward, by Ward Lynd

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God's Man A Novel in Woodcuts , by Lynd Ward, by Ward Lynd

  • Published on: 1966
  • Binding: Hardcover

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Senin, 28 Juli 2014

[P351.Ebook] PDF Ebook Essentials of Kumar and Clark's Clinical Medicine, 5e (Pocket Essentials), by Anne Ballinger MD FRCP

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Essentials of Kumar and Clark's Clinical Medicine, 5e (Pocket Essentials), by Anne Ballinger MD  FRCP

Mini Kumar & Clark goes into its fifth edition! New to this best-selling, portable, quick reference to clinical medicine:

  • Fully updated in line with the latest edition of Kumar & Clark’s Clinical Medicine
  • New chapter on malignant disease
  • Practical procedures and therapeutics taken into individual chapters as appropriate.

From reviews of the previous edition:

‘This really is an excellent medical textbook … Easily covers undergraduate medicine.’

‘Pocket Essentials is a great little book to review the night before you start on a rotation. It is small enough that you can easily read over the chapter and then appear on the ward with a good idea of what is going on.’

‘In short this book is concise, succinct and gets straight to the point.’

‘This book summarises everything you need to know: causes, diagnoses and treatments.’

‘I am finding this book very helpful and more importantly very concise. It has most things you need to know about common clinical pathologies.’

‘… I turned to Pocket Essentials of Clinical Medicine as my clinical medicine reference guide – and what a guide! An excellent book, which gives you the clinical features, investigations and management for a whole variety of different illnesses. The book is clearly laid out, and even has normal blood chemistry values at the end. Do yourself a favour and buy this book!’

‘This mini paperback is a must for anyone studying medicine. It gives all the information one would need and all without the pain of carrying around a large book.’

‘I liked this book … it was useful having a smaller reference book … to carry around on wards etc. – it's more digestible and easier to follow than big K&C, and gives a little more background than the Oxford Handbook – and I know people who use it to revise for finals.’

  • Sales Rank: #1500393 in Books
  • Brand: Brand: Saunders
  • Published on: 2011-11-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.20" h x 1.70" w x 4.00" l, 1.54 pounds
  • Binding: Paperback
  • 992 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Poor layout on kindle version
By theboat
I am using the kindle version of this title and it has been quite exhausting trying to navigate and find what I need. The layout is designed in a way that you can only skip entire chapters and single pages, not subchapters. Finding a page that's right in the middle of a section would take forever. The same problem exists in the index, you can't skip letters so for example, finding something that starts with a K is practically impossible. The search function isn't very helpful either, as you always get multiple results to go through.

As far as the content. It's kind of a not here nor there situation. Too much theoretical background to be a user friendly pocket guide, and too little to use as a primary textbook. The only good use for this that I can think of is as a review for those using the full version Kumar.

0 of 0 people found the following review helpful.
Outstanding book, but check out the Inkling version first
By CRich
This book is just concise enough without being too simple. It's so hard to find CM books like this, and it's been a blessing for me as an OMS II. As an earlier reviewer noted, the Kindle book formatting is horrible. Inkling offers this book (albeit at a higher price) with MUCH better formatting and easier-to-read pictures.

0 of 0 people found the following review helpful.
Three Stars
By Omar Al-Anzi
good book, i recommend it as a review book but i dont recommended it as a source

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Kamis, 24 Juli 2014

[G741.Ebook] Download PDF The Confidence Factor: The seven secrets of successful people, by Annie Ashdown

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The Confidence Factor: The seven secrets of successful people, by Annie Ashdown

THE 7 SECRETS OF SUCCESSFUL PEOPLE

Seven simple steps to an Unstoppable You!

Confident people are positive, motivated, resilient, willing to take risks and eager to stretch themselves. They champion others, accept their own weak points and look the part, but don’t show off. The good news is these are all qualities that can be learned, and Annie Ashdown, leading business and personal development coach, is here to show you how.

Illustrated with real-life case studies and invaluable insights from well-known high-achievers, The Confidence Factor is a practical, no-nonsense guide to building self-confidence and enabling success.

The Confidence Factor won’t transform your life – only you can do that – but it will give you all the tools you need for the journey.

You will learn how to:
• create personal effectiveness both personally and professionally
• focus on your strengths • be more assertive
• maximise your potential • raise your confidence and self-esteem
• develop your courage muscles
• communicate effectively with tricky people professionally or personally
• become more productive and strategic

ANNIE ASHDOWN is a highly successful corporate trainer, motivational speaker, energy healer and master hypnotherapist whose clients include household names in both the corporate and celebrity worlds. She is a regular guest expert on television and radio as well as a frequent contributor to newspapers and magazines.

  • Sales Rank: #1168625 in eBooks
  • Published on: 2013-09-18
  • Released on: 2013-09-18
  • Format: Kindle eBook

Review
"I recommend that all business people should have a copy to hand. It is that good." Business Money

About the Author
Annie Ashdown is the founder of The Self Confidence Centre in Harley Street and one of the UK's leading NLP coaches. She has helped hundreds of clients gain confidence and maximise their potential and is often a guest expert on TV and BBC Radio.

Most helpful customer reviews

3 of 3 people found the following review helpful.
The real deal
By Emma Laird Craig
I found Annie's book a really useful investigation into exactly what the aspects are that define confidence. I found it both inspirational and invigorating; the call to action at the end of each chapter literally gave me direction for what I needed to do and who I needed to be that day. Annie Ashdown is the real deal; she doesn't profess to be a magic wand which makes me trust her well oiled tools and point of view even more. The whole point is self-responsibility for developing one's own confidence. I particularly enjoyed learning some language and phrases I could apply immediately to assert myself in a self-respecting manner. Easy to read. 100% genuine. A practical punch. Love it.

2 of 2 people found the following review helpful.
Another Triumph for Annie Ashdown
By beverly clark
Annie's first book Doormat and Dive Be, I couldn't put it down. I loved it. So waited in anticipation for The confidence Factor. Again Fantastic ... This book is clearly structured and easy to read. Annie offers no nonsense effective solutions to life's challenges and a bit of tough love. Invaluable for self development in your personal life or business. If only we had these techniques taught in our schools!

3 of 3 people found the following review helpful.
Bullseye! Couldn't put it down!
By Stewart Scott
There are books in ones life that, once they arrive, you knew it was fate - this IS one of those books and it came at the perfect time for me.
Ms Ashdown has created a guide to boost my confidence with her personal experience and her brilliance of prose. I literally didn't put it down till I had finished (in 1 day). It is now noted, dog-eared and highlighted as I use it often before I'm to take a important meeting, audition or when I just need a little alignment.
Thank you Annie Ashdown for helping along a road of success.

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[A543.Ebook] Free Ebook The Art of the Pitch: Persuasion and Presentation Skills that Win Business, by P. Coughter

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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

  • Sales Rank: #136583 in Books
  • Published on: 2012-01-03
  • Released on: 2012-01-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.46" h x .92" w x 6.44" l, .93 pounds
  • Binding: Hardcover
  • 240 pages

Review

Praise for Peter's Seminar Presentation Skills Workshops:

'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R

'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt

'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency

About the Author
Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Most helpful customer reviews

17 of 17 people found the following review helpful.
How to give a gripping presentation
By John Gibbs
Great presenters realize that people make decisions emotionally; they will rationalize decisions based on all the facts and figures, using the objective to help them justify the decisions they made subjectively, according to Peter Coughter in this book. It is critical to make the audience feel that what you are suggesting is the best thing for them.

According to the author, the elements of an effective presentation include:

* It's a conversation, only you're doing most of the talking.
* Be yourself: what audiences want is authenticity.
* Tell stories: we all love stories that grab our attention and hold it all the way to the end.
* Know your stuff: don't memorize the presentation, but know the underlying ideas thoroughly.
* Relax and be personable: it's the audience that really counts, so don't worry about yourself.
* Teamwork counts: in great presentations, teams present as if they really like one another.
* Make it personal: a level of intimacy builds credibility and makes a connection.

The book is written from the perspective of an advertising agency executive, but the principles described are applicable to the marketing of any professional services, or more broadly to any form of public speaking or private presentation. In accordance with his own advice, the author provides numerous engaging stories of business won through persuasive presentations, and the book includes brief insights from a number of experienced presenters.

Many of the key points are reinforced by being repeated several times in the book. There is detailed advice on how to organize a presentation, how to use PowerPoint-type slides if they are suitable for your type of presentation, the importance of extensive rehearsal, and the effective use of silence, volume, pitch, tone of voice, facial expressions and other forms of "punctuation". Anyone who wants to become a better presenter is likely to find some useful tips in this book.

1 of 1 people found the following review helpful.
Great engaging read
By Klara
Peter Coughter's Art of the Pitch is a great marketing read. In the book, Coughter explains the importance of presentations and gives tips about what to do and what not to do so that the reader can improve their own pitching skills. He has taught many seminars on the topic and has many personal experiences in this area, making him a credible source on the subject. Every point made in the book is supported with multiple examples and is written clearly and casually so it is easy to understand and then apply to your own skills. This personal approach made it a fun read and not textbook like.
Coughter breaks down `the pitch' or presentations into several points: everything is a presentation, it's not about you, how to connect with the audience, the power of emotion, how you should be and act, the authenticity of your presentation, do not let the deck drag you down, how to organize the presentation, rehearse, and be punctual. A chapter is dedicated to each one of these, and he gives at least three examples for each one to reassure the reader that these pointers have been applied and worked.
The examples used are mostly anecdotal. He uses stories and quotes from well-known businessmen and women but tends to pull from his own life experiences. The one example mentioned on several occasions was when he was sent to Japan to teach non-English speaking executives how to improve their pitching skills. One of the times he used this example was when he was discussing white space on the visual slides during the presentation. He stated that he could only get his idea across to the Dentsu executives by relating it to Hara hachi bu which roughly translates to "eat until you are 80 percent full." One the Japanese executives understood this creative analogy and applied it, they improved their presentations. This type of story exemplifies the other examples he used throughout the book to explain and show his main points. His arguments and examples are fun and inspiring and he skillfully combines them with his vast amount of experience, easily persuading reader to believe his tips will be helpful to them as well.
The objective of this book is to extend the author's knowledge of making the perfect pitch to the reader with the hopes that they can take away at least one point he makes and apply it to their own lives. In my opinion, this book achieves this because it has inspired me to improve on my own pitching skills and I have been trying to apply his tips to my presentations since I read this book.
While this book is focused on pitching business ideas, the content is also broad enough for it to be relevant to students and employees in almost every field because a majority of students and workers have to make a presentation at some point in their lives. While reading the book I found that I should improve my skills at presenting because I was making many of the mistakes he was telling the reader to avoid. Looking back at my education I realized that I was never exactly taught how to make and present a successful presentation, which is a crucial skill throughout schooling and in the real world. Most of my peers have the same issue, sometimes even more so. I have sat through countless presentations where the visuals are PowerPoints filled to their edges with words and my classmates stand there reading the slides to the class. Afterwards they cannot seem to understand why the professor has graded them so poorly. I believe having students read or a professor teach the ideas in Art of the Pitch would greatly benefit the students because learning to present well is one of the most forgotten about life skills. Schooling is about preparing students for their future, and when pitching ideas is just as important as the ideas themselves, it is important to teach them that skill as well instead of glazing over it.
Overall I thoroughly enjoyed reading this engaging book and I'm glad that I chose to read it. As I mentioned, I recommend it to students, but also to anyone who has to make any sort of presentation because it is inspiring and it contains the right tips and approach to help you succeed in your next pitch or interview.

1 of 1 people found the following review helpful.
Exceptional Tips for Presenting in Business, and in Life
By Jeremy Abel
The term 'pitch' as it relates to advertising and business quickly conjures up scenes from "Mad Men" and the 1950's/1960's advertising era. However, the art of being able to convey an idea to a group of people will never go out of style, much like the lessons and tips highlighted in this book.

The examples of what makes an effective presenter, communicator, and influencer extend beyond the business world. Coughter draws on experiences from his own presentations as well as experiences from peers to deliver actionable insights for how to become a better communicator (and presenter).

Working in an industry where giving presentations to CEOs and other high-level personnel is a daily occurrence, this book has given tremendous value to the way I approach presentations. While there are numerous pieces of advice that were new to me, this also helped reinforce some of the basic principles I've relied upon in the past.

I recommend this book to anyone interested in improving their communication skills, regardless of their industry (of course, being in the world of marketing makes the author's past experiences that much more engaging and relatable).

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Minggu, 13 Juli 2014

[T541.Ebook] Download Ebook How to Wholesale Your Handcrafted Soap: From Kitchen Space to Marketplace, by Benjamin Aaron

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How to Wholesale Your Handcrafted Soap: From Kitchen Space to Marketplace, by Benjamin Aaron

This book was specifically written for handcrafted soapmakers who are ready to take their small business to the broader marketplace. From the power of goal setting to breaking down your true manufacturing costs to designing an effective wholesale catalog, How To Wholesale Your Handcrafted Soap takes the mystery (and fear) out of the wholesaling process, step by step.

  • Sales Rank: #1169284 in Books
  • Published on: 2015-06-03
  • Original language: English
  • Dimensions: 8.00" h x .61" w x 5.00" l,
  • Binding: Paperback
  • 270 pages

About the Author
Benjamin Aaron started his entrepreneurial path in the handcrafted soapmaking industry at the age of 24 and grew his family company into the established marketplace through successfully wholesaling soap and bodycare products to nationally recognized chain retail outlets across the country. His first business, Prairie Soap Company, LLC, handcrafted, sold, wholesaled and taught soapmaking classes from a brick and mortar store in a vibrant retail shopping center located in Lee’s Summit, Missouri. His educational endeavors through classes and workshops led him to connect with a growing number of soap and bodycare handcrafters who are looking to take their kitchen hobby to the next level.

Most helpful customer reviews

2 of 2 people found the following review helpful.
If you want to sell soap, get this book!
By Amanda Gail
I love this book! Benjamin Aaron details his journey into wholesaling soap to stores like Whole Foods, HyVee and other major retail chains. This book goes over EVERYTHING that you need to do to be ready for wholesaling your product.

If you don't know how to price your products - he's got you covered.
If you don't know how to set minimums, reorders, discounts and shipping - he's got you covered.
If you don't know how to efficiently pack your orders - he's got you covered.
If you don't know what to present to a wholesale manager - he'll tell you how to build your wholesale catalog and what other docs you'll need at the ready.
If you don't know how to COMMUNICATE with retail stores - he'll help you with that.

Jumping into WHOLESALE can be scary! Reading this book is like him taking your hand, giving you the steps to succeed and sitting beside you, telling you stories of his successes and failures.

This is gold.

1 of 1 people found the following review helpful.
Incredible resource!
By Amazon Customer
Every bath and body product seller should read this book!

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
loads of great information that will help me with my business, thank you Benjamin

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Sabtu, 12 Juli 2014

[M743.Ebook] Ebook Free Open Your Mind to Prosperity, by Catherine Ponder

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"This is another of Ponder's classics. It is divided into Part 1: Basic Methods for Demonstrating Prosperity and Part 2: Other Ways of Demonstrating Prosperity. I suppose by now nothing is new as many other metaphysical writers have explained these same techniques, but Ponder has a uniquely inspired style and her writings have the capacity for immediately lifting one up out of despondency. I especially loved the following thought from Chapter 9: "There are those people who read self-help books and take numerous success courses, who get the idea that mind power is all there is; that if they just use mind power sufficiently, everything will come their way ... the time usually comes, though, when they realize that [that] is not enough, and they begin to "spin their wheels" spiritually." I agree with her that practicing the love concept will do more to help one achieve your goals than all the hard mental effort in the world. There is one thing I do not agree with, and that is the dogmatic concept of "tithing" since this idea has been very much abused by organised religion. I do not believe that giving should be prescribed in percentages and here I concur with other great metaphysicians like Dr Joseph Murphy that exact percentages are less important than the spirit of giving. Perhaps the best chapter in this book is the explanation of "divine restoration" which, if practiced, will help more people than all the anti-depressant medication in the world. I salute Catherine Ponder as one of the greatest writers of the 20th century, and may her work continue to help and inspire as many people as possible to experience abundance and fulfilment in their lives."

  • Sales Rank: #103485 in Books
  • Brand: Brand: Devorss n Co (Txp)
  • Published on: 1984-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .50" w x 5.30" l, .54 pounds
  • Binding: Paperback
  • 176 pages
Features
  • ISBN13: 9780875165318
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great book!
By P. Bowens
You know that saying about " don't judge a book by its cover". Well, that goes for this book too. When I received the book it was shipped to me quickly and it just looked like a simple library book. BUT, when I began to read it, I was very impressed. So impressed that I decided to actually read it like a text book and I began to take notes. It helped me to examine my thoughts and intentions regarding prosperity and not just monetary prosperity. Yes, I would recommend this book, even in spite of many bible references. So, if that is an issue for you....here's my warning, lol. I have recommended it to several friends.

7 of 7 people found the following review helpful.
Welcome Great Wellbeing and Prosperity into your life.
By Jusuf Hariman
This is the most enlightening book on how to prosper I have ever read. The basic idea is that you are not trying to make God give you anything. You are only opening your mind to receive the abundance God has promised you from the beginning. Another intriguing aspect of this book is that the techniques can be used equally well to prosper others. Picturing a loved one's good, or affirming it through the spoken wsord, can have tremendous effects. Ponder teaches that there are 3 steps to prosperity: (a). Once you get definite about what you want, and write it down, the universe or God can be definite about what you want; (b). Create a picture of your goal as clearly as possible and look and enjoy it everyday. These images will be absorbed by your subconscious mind and begin to shape your reality; (c). Use prosperity affirmations often. Statements broadcast into the universe attract a certain reality, and in time are expressed as fact. Finally be prepare that flowers bloom when they are ready, and not before.

1 of 1 people found the following review helpful.
Great Book!
By April Givens
Following the principles of this book definitely opens your eyes to the possibilities that can occur in your life. I've found that saying affirmations, writing them down and doing the work definitely helps to get what you want. God wants us to live a prosperous life and reading this book affirms it. The author, Cathy Ponder, explains that we must be specific as to what we desire, as long as it is in the realm of God's principles. My favorite quote in the book is, "I cannot lose my good. I have not lost my good, though I may have outgrown certain phases of it. My good has simply changed form." That quote gives reassurance to the ones who may have thought they had lost what God had for their lives. This is a book of love and hope.

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Jumat, 11 Juli 2014

[O405.Ebook] PDF Ebook Corporate Accounting, by V. Rajasekaran

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This book sets a new standard for the textbooks with rich pedagogy and an easy-to-understand approach that aims at equipping students with a solid grounding in the concepts in corporate accounting. The book is made up of independent chapters dealing with a particular aspect of corporate accounting. The text in each chapter is accompanied with illustrative material and many questions and problems for better grasp of the subject. It not only meets the requirements of the undergraduate students of different indian universities but it can also be useful for the students of ca, cs, mba and icwa.

  • Sales Rank: #7012430 in Books
  • Published on: 2011-01-01
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 3.59 pounds
  • Binding: Paperback

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Rabu, 09 Juli 2014

[N849.Ebook] Download PDF Peak: Secrets from the New Science of Expertise, by Anders Ericsson, Robert Pool

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From the world’s reigning expert on expertise comes a powerful new approach to mastering almost any skill.

Have you ever wanted to learn a language or pick up an instrument, only to become too daunted by the task at hand? Expert performance guru Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill.   Ericsson’s findings have been lauded and debated, but never properly explained. So the idea of expertise still intimidates us — we believe we need innate talent to excel, or think excelling seems prohibitively difficult.  Peak belies both of these notions, proving that almost all of us have the seeds of excellence within us — it’s just a question of nurturing them by reducing expertise to a discrete series of attainable practices. Peak offers invaluable, often counterintuitive, advice on setting goals, getting feedback, identifying patterns, and motivating yourself.  Whether you want to stand out at work, or help your kid achieve academic goals, Ericsson’s revolutionary methods will show you how to master nearly anything.

  • Sales Rank: #7122 in eBooks
  • Published on: 2016-04-05
  • Released on: 2016-04-05
  • Format: Kindle eBook

Most helpful customer reviews

136 of 143 people found the following review helpful.
(Deliberate) practice makes perfect?
By Ash Jogalekar
Anders Ericsson became famous for his work on what he called "deliberate practice", a set of recipes that could help someone gain expertise in an area. In this readable and well-researched book he expands upon this concept and brings several time-tested and scientifically reviewed ideas to bear on the search for perfection in our lives. Ericsson and his co-author Robert Pool are good storytellers and they pepper their ideas with dozens of case studies and examples from diverse fields like music, sports and medicine.

In the first part of the book Ericsson dispels the myth that most "prodigies" or experts achieve what they do by innate talent. I thought he was a bit biased against the truly brilliant individuals like Mozart which humanity has produced, but he makes the good point that even Mozart adopted certain strategies and worked very hard - often helped by his father - to become famous. Similarly Ericsson examines several other extraordinary individuals mainly in the realm of sports, music and recreational arithmetic such as Paginini, Picasso and Bobby Fischer and tells us of their intense and often grueling routine of practice. What he perhaps fails to mention is that even the intense ability to focus or to work repeatedly with improvement has an innate component to it. I would have appreciated his take on recent neuroscience studies investigating factors like concentration and mental stamina.

Once the myth of some kind of an innate, unreachable genius is put to rest, Ericsson explains the difference between 'ordinary' practice and 'deliberate' practice. In this difference lies the seed for the rest of the book. When it comes to deliberate practice, the key words are focus, feedback, specific goals and mental representations. Unlike 'naive' practice which involves doing the same thing again and again and expecting improvement, deliberate practice involves setting specific goals for oneself, breaking down complex tasks into chunks, making mental representations of paths leading to success, getting out of your comfort zone and getting constant feedback.

Much of the book focuses on those key last three factors. Mental representations are patterns or heuristics that allow you to become successful in a task and do it repeatedly with improvement. Ericsson provides examples from calculating prodigies and chess grandmasters to illustrate the utility and power of mental representations. Getting out of your comfort zone may sound obvious but it's equally important; helped in his narrative by neuroscience studies which illustrate how the brain strengthens neural connections in certain areas when you push yourself, Ericsson provides good tips for exerting yourself just a little bit more than you did the previous time when you attempt to get better at a task.

Lastly, he shows us how getting constant feedback on results is of paramount importance in becoming an expert. Ericsson calls this the 'Top Gun' method based on a reference to the elite US Navy pilots who became much better when they got feedback on their combat maneuvers at the Navy's Top Gun flight school. The lack of feedback can explain many seemingly paradoxical results. For instance Ericsson spends several pages describing studies showing that more experienced doctors aren't always necessarily better at diagnosis, mainly because they often work alone, don't change their methods and have no peers to provide feedback; in a nutshell, the work they put in daily contributes to ordinary practice but not deliberate practice. Doctors who made positive changes in all three areas were much better, and so can the rest of us. In fact it is startling to realize how little feedback we get from our daily work. Other studies from the areas of motivational speaking and business management showed similar trends; breaking up jobs into parcels and getting regular feedback on these can make an enormous difference.

As an aside, Ericsson offers a good critique of Malcolm Gladwell's book "Outliers" in which Gladwell made the "ten thousand hour rule" so popular; Ericsson cautions us that Gladwell misunderstood many details of that rule including its limited utility as an average and its inapplicability to some of the examples he cites in his book.

Overall I found the book very readable and interesting, with scores of recognizable and thought-provoking examples thrown in. The only caveat to deliberate practice is one Ericsson himself states in the middle of the book: it is mainly applicable only to "highly developed fields" like sports or music where there have been hundreds of years of published and known case studies and data and widely agreed upon metrics for the field, and where there are several world-class experts to whom one can compare themselves when trying to improve. Ericsson himself states that the principles for deliberate practice don't work as well for professions like "engineer, teacher, consultant, electrician and business manager". I would think that these professional titles apply to millions of people around the planet, so those people will probably benefit a bit less from Ericsson's principles. Nonetheless, in a world constantly competing with itself, Ericsson's book offers some timely and well-researched advice for self-improvement.

54 of 56 people found the following review helpful.
A remarkably practical book on how to get better at anything you do
By Dan Coughlin
Every once in a great while a book comes out that is so useful and so relevant for such a widely diverse group of people that I want to stand on my rooftop and yell, “Read this book now!” Fortunately, it’s way safer for me to just write about it.

Peak: Secrets from the New Science of Expertise by Anders Ericsson and Robert Pool is the book I encourage you to read. Quite simply, it explains in great detail how to continually improve performance in any type of activity. It also explains what it takes to be the best in the world at whatever you do. These explanations are not complicated or theoretical. This book is remarkably straightforward and pragmatic. And it is based on more than forty years of research into dozens of different types of performance.

I first became interested in the writings of Anders Ericsson when I read his concepts on expert performance, deliberate practice, and the 10,000-hour rule in the books Outliers by Malcom Gladwell and Talent is Overrated by Geoff Colvin. After that I read several books and articles by Ericsson and found them all to be intriguing, but also with an academic-orientation to them. Peak, on the other hand, was written for the general public and flows along very nicely from one idea to another. Anyone who wants to do anything better than they are doing it right now will benefit from this book. I’m recommending it to all of my clients, past clients, readers, and audience members.

Ten Reasons I Recommend Peak

Introduction

The opening question “Why are some people so amazingly good at what they do?” sets the stage for the whole book. Ever since I was in third grade I’ve read biographies and autobiographies to understand how people achieved great success. I was always more interested in learning about the journey than to know what it was like on the mountaintop. This book explains in detail the journey that expert performers go on to reach the mountaintop.

Chapter One

This chapter explains the value of purposeful practice.in expanding your physical and mental capacity for generating greater achievements in the future. It emphasizes the importance of taking small steps on a regular basis and gathering feedback on what you are doing effectively and ineffectively.

Chapter Two

Here you will learn how to specifically harness your mental adaptability to develop new skills and move beyond the status quo way of doing things. It also explains how your potential is not fixed, but rather is something that can be continually expanded.

Chapter Three

You learn the importance of mental representations, of actually seeing the level of performance that you are aspiring to reach. By visualizing the details of what needs to happen, you are able to see the pieces and patterns that are necessary for a great performance.

Chapter Four

This chapter explains in great detail the steps involved in deliberate practice, which is the absolute best way to improve your performance in any type of activity. I would try to explain my interpretation of deliberate practice here, but I think you would benefit a great deal more by really studying this chapter and learning the insights that Anders Ericsson developed over a lifetime of studying deliberate practice.

Chapter Five

A great explanation of how deliberate practice can be used in actual job situations regardless of the type of work that you do. I’ve found in my executive coaching sessions that guiding people through the steps of deliberate practice and showing how the principles of deliberate practice connect with their work situations helps them to move forward in a more intentional and effective way.

Chapter Six

This chapter shows how deliberate practice can be applied in everyday life situations whether you’re exercising, parenting, or enjoying a hobby. Literally anything you do you can learn to do it better the next time.

Chapter Seven

If you were ever wondering what it takes for a young person to go on to be world-class in any activity, this chapter explains what is involved. And it’s not for the faint of heart. Literally thousands and thousands of hours of deliberate practice over many years are required to become the best of the best at what you do. But if you’re goal is to be world-class, then this chapter explains how to do it.

Chapter Eight

This chapter explodes the myth of natural talent. It shows in detail that great performers always got there through extraordinary practice.

Chapter Nine

In this closing chapter, Ericsson and Pool guide the reader to think about the future of a world that applies deliberate practice on a regular basis and its impact on education, medicine, health, and relationships. Imagine a world where performance in every area of life gets better and better. They close their book with a new concept, Homo exercens rather than Homo sapiens. They wrote, “Perhaps a better to see ourselves would be as Homo exercens, or ‘practicing man,’ the species that takes control of its life through practice and makes of itself what it will.”

Conclusion

Peak: Secrets from the New Science of Expertise by Anders Ericsson and Robert Pool is literally the work of a lifetime, or possibly two lifetimes. It is filled with intriguing ideas and processes to become more effective in any area of life and any type of performance. It will be a permanent member of my all-time recommended books.

28 of 30 people found the following review helpful.
Why some people are amazingly good at what they do…and why so many others aren’t
By Robert Morris
In “The Making of an Expert,” an article that appeared in the July–August 2007 issue of Harvard Business Review, K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely share several important revelations from decades of research on peak performance. They could not have anticipated (but may have suspected) that one of the concepts, the so-called “10,000” Rule,” would become so widely and so durably misunderstood. In essence, the idea is that if you spend (on average) about 10,000 hours of practice on a sport such as golf, a musical instrument such as a violin, or a game such as chess, you can master the skills needed to become peak performer. Ericsson, Prietula, and Cokely acknowledge the potential value of practice. However, "Not all practice makes perfect. You need a particular kind of practice—deliberate practice—to develop expertise. When most people practice, they focus on the things they already know how to do. Deliberate practice is different. It entails considerable, specific, and sustained efforts to do something you can’t do well—or even at all. Research across domains shows that it is only by working at what you can’t do that you turn into the expert you want to become.”

Nine years later, Ericsson has co-authored this book with Robert Pool in which they explore in much greater depth what deliberate practice is…and isn’t. It is an approach, in some ways a way of life, that can enable almost anyone to develop “the ability to create, through the right sort of training and practice, abilities that [peak performers] would not otherwise possess by taking advantage of the incredible adaptability of the human brain and body. Furthermore [Peak] is a book about how anyone can put this gift to work in order to improve in an area they choose. And finally, in the broadest sense this book is about a fundamentally new way of thinking about human potential, one that suggests we have far more power than we are realized to take control of our lives.”

A number of musicians have perfect pitch. Ericsson and Pool explain that it is not a gift. Rather, [begin italics] the ability to develop perfect pitch is the gift [end italics] — and, as nearly as we can tell, pretty much everyone is born with that gift.”

Although they are the co-authors, the narrative is presented in the first person because they want to establish a direct, personal, almost conversational rapport with their reader. The first half of the book describes what deliberate practice is, why it works as well as it doers, and how various experts in diverse fields apply it to develop — yes, over time — their extraordinary abilities. Next, in a brief interlude, they examine more closely the issue of innate endowment and what role it might play in limiting how far smoke people can go in attaining expert performance.

“The last part of the book takes everything we have learned about deliberate practice by studying expert performers and explains what it means for the rest of us. I offer specific advice about putting deliberate practice to work in professional organizations in order to improve the performance of employees, about how individuals can apply deliberate practice to get better in their areas of interest, and even about how schools can put deliberate practice e to work in the classroom.”

These are among the hundreds of passages of coverage of greatest interest and value to me, also listed to suggest the scope of Ericsson and Pool’s coverage:

o K. Albers Ericsson: The Digit Memorization Study (Pages 9-10)
o Deliberate practice vs. purposeful practice (14-22)
o Adaptability (26-49)
o Homeostasis (37-41)
o Bill Chase: Case Study (55-56)
o KAE: The Violinist Study (87-95)
o Deliberate practice: Differences from other sorts of purposeful practice (97-100 and 106-107)
o “Top Gun” approach (115-120, 124-130, and 130-144)
o Deliberate practice mindset (120-121)
o Knowledge vs. skill (130-137)
o A New Approach to Training (137-144)
o Reproduction of mental representations (160-161)
o Childhood of Experts (173-174 and 184-188)
o Wolfgang Amadeus Mozart (211-215)
o Self-fulfilling prophecy of talent (238-242)
o Deliberate Practice: Physics education study (243-247)
o Education, learning and mental representations (250-251)
o Future of deliberate practice (247-255 and 256-259)

In these passages, Ericsson and Pool focus on various dimensions and components of mental representations:

o Planning Process (72-76)
o Deliberate practice (99-100 and 106-107)
o Pattern recognition (63-68)
o Medical diagnosis (68-72 and 128-129)
o Learning and mental representation (76-82)
o Reproduction of mental representations (160-161)
o Education (250-251)

With regard to the concept deliberate practice, that is so widely and so durably misunderstood, there is no doubt that less than 10,000 hours of deliberate practice (preferably under expert supervision) can help almost anyone strengthen certain skills that peak performance in a given field may require. That is not to suggest, however, that – with very rare exception –anyone can shoot a basketball as well as Michael Jordan, Ray Allen, or Stephen Curry; that anyone can play golf as well as Bob Jones, Jack Nicklaus, and Tiger Woods; or that anyone can develop skills playing chess that are comparable with those of Alexander Alekhine, Bobby Fischer, or Boris Spassky. (Let’s save IBM’s Big Blue for discussion on another occasion.) That said, it is indisputable that deliberate practice can only help someone to become their best at doing [whatever] that would otherwise not be possible.

Here are Ericsson and Pool’s concluding observations: “Ultimately, it may be that the only answer to the a world in which rapidly improving technologies are constantly changing the conditions under which we work, play, and live will be to create a society of people who recognize that they can control, their development and understand how to do it. This new world of [begin italics] Homo exercens [end italics] may well be the ultimate result of what we have learned and will learn about deliberate practice and about the power it gives us to take our future into our own hands.”

This is probably what Alvin Toffler had in mind when suggesting, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Those who refuse to learn, unlearn, and relearn will compound their illiteracy with deliberate practice.

Peak: Secrets from the New Science of Expertise is a brilliant achievement, indeed a “must read” for those who are eager to learn, unlearn, and relearn. To K. Anders Ericsson Robert Pool, I now offer a heartfelt “Bravo!”

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Jumat, 04 Juli 2014

[Q639.Ebook] PDF Ebook Effective CRM using Predictive Analytics, by Antonios Chorianopoulos

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Effective CRM using Predictive Analytics, by Antonios Chorianopoulos

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Effective CRM using Predictive Analytics, by Antonios Chorianopoulos

A step-by-step guide to data mining applications in CRM.

Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.

In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.

Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.  Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

 

Key Features:

 

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.

 

  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.

 

  • Accompanied by a website featuring material from each case study, including datasets and relevant code.

 

 

Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. 

 

Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers.  The book will also be useful to academics and students interested in applied data mining.

 

  • Sales Rank: #1161104 in Books
  • Published on: 2016-01-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.00" w x 6.90" l, 2.15 pounds
  • Binding: Hardcover
  • 392 pages

Review
Need to learn how to apply data mining to CRM? Just read "Effective CRM using Predictive Analytics"‏@DataMiningBlog June 12 2016

From the Back Cover
"Data science should become less scientific and more practical - and this is what this book strives for. It gives marketing experts the necessary background to apply predictive analytics in CRM and improve business outcomes with techniques like cross-selling and customer segmentation."Dr. Ingo Mierswa, Founder & CTO of RapidMiner.
  
"Effective CRM using Predictive Analytics demonstrates how organizations can become customer centric, while driving profitable revenue. The book is a great introduction to the predictive analytics technology that provides deep customer insight and data driven recommended actions. It is full of practical examples describing a variety of use cases, what data is required and what models are deployed. Inspiration for anybody who pursues customer centricity as a route to success!"
Vivian Braun, WW Predictive Customer Intelligence Marketing Lead, IBM Analytics.

A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. 
In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.  Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.
 
Key Features:

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.
  • Accompanied by a website featuring material from each case study, including datasets and relevant code.
 Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.

About the Author
Antonios Chorianopoulos, Alpha Bank Greece.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent book for any Data Miner/Data Scientist/Business Analyst
By Ilias Mamouras
‘Effective CRM Using Predictive Analytics’ by Antonios Chorianopoulos is a must-read book for any Data Miner / Data Scientist dealing with customer centric corporation data. The author shares his professional and academic knowledge and experience by depicting and analyzing methodologies, Data Mining best practices along with real world applications across several industries, demystifying the usage of Data Mining models and clarifying all the methodological issues. It is an extremely didactic practical book that combines Data Mining and Business knowledge, providing all the necessary information for designing, setting up, executing and deploying Data Mining techqniues in CRM.

I would absolutely recommend it because it offers all the necessary theoretical and practical knowledge on Data Mining techniques in a very detailed and easy to read way and actually bridges the gap between science and decision making.

Ilias Mamouras
Senior Data Mining Consultant
PREDICTA SA

0 of 0 people found the following review helpful.
An Innovative Book for Predictive Analytics Applications
By Amazon Customer
The scope of the book is to be an applied guide instead of another generic reference book on data mining and CRM. And in my opinion it certainly succeeds. Data mining algorithms are presented in plain English for business users, along with detailed roadmaps for applying predictive analytics in every-day marketing. And all the above with illustrative examples and the use of popular software tools.

The last part of the book features realistic case studies from banking, retail and telecoms. Given the level of detail and the companion site material, the presented case studies can be used as application templates.

In spite of not covering some recent trends and algorithms, the book is definitely a 5-star and a must-have for marketers and data mining practitioners.

Fotis Koutsoumpos,
Services Director
Predicta (Former SPSS Greece)

0 of 0 people found the following review helpful.
An excellent book for Predictive Analytics techniques
By Amazon Customer
Effective CRM using Predictive Analytics
An excellent book for Predictive Analytics techniques! Effective CRM using Predictive Analytics is a very well written book for real-world analytics/big data applications. It is a must-read!!

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