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Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.

 

Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.

 

Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:

• New ways to profit from emerging "Web 3.0" platforms and interaction methods
• An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"
• How to leverage high-value Google Hangouts video marketing
• New SEO marketing tactics to supercharge your content marketing
• Practical solutions for marketing on tablets and Android devices
• The latest "laws" of mobile marketing
• How to create mobile marketing apps fast
• How to audit and optimize your current web/digital marketing programs
• Cost-saving "open source" techniques that leverage others' hard work
• And much more…

Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

• Sales Rank: #1028996 in Books
• Published on: 2015-01-02
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x 1.00" w x 5.80" l, .0 pounds
• Binding: Hardcover
• 240 pages

From the Back Cover

A HANDS-ON, PRACTICAL GUIDE TO PROFITABLE SOCIAL, MOBILE, WEB, AND DIGITAL MARKETING!

New techniques, tactics, platforms, trends, and opportunities

Boost leads, traffic, sales, and market share NOW

Step-by-step planning and execution help–now improved for faster results

All-new coverage of photo and video marketing with Pinterest, Instagram, and Google Hangouts

Discover exactly how to profit from web, mobile, and social media marketing today–and where to stop wasting your money! Top digital marketing consultant Michael Tasner answers crucial digital marketing questions you didn’t know to ask, and helps you build focused action plans that deliver results faster than ever.

 

You’ll find cost-effective new ways to profit from Facebook, Google, LinkedIn, and Twitter…simplify and automate everything from social media posts to CRM and analytics…get great results on a tiny budget.

 

Whether you’re an entrepreneur, executive, marketer, or technical professional, you’ll find step-by-step techniques that work…tactics proven the hard way, in the trenches…ideas you can really use–right now!

 

Now extensively updated, Marketing in the Moment , Second Edition is your complete, 100% practical desk reference for high-impact social, mobile, and digital marketing.

 

Drawing on immense experience working with companies of all sizes and types, Michael Tasner helps you focus on the right tasks and investments–and execute quickly and profitably. He compares today’s most valuable platforms, offering specific, up-to-date advice for Google, Facebook, LinkedIn, YouTube, Twitter, and much more.

 

You’ll learn new ways to leverage emotion-driven “picture marketing” with Pinterest and Instagram… use immediate, intimate Google Hangouts to build relationships and close sales…market profitably on Android and Apple tablets and smartphones…measure what you’re doing, so you stop wasting money on marketing that doesn’t work.

 

Whatever you sell, this up-to-the-moment book will help you build leads, traffic, sales, market share–and profits!

 

TARGETED ACTIONS, DETAILED ROADMAPS, STEP-BY-STEP PROCESSES
All you need to take action–and do it now

 

STAND OUT WHEN YOU’VE GOT MORE COMPETITION THAN EVER
How you can outcompete local and online competitors with far bigger budgets

 

PROFIT FROM SPEED: ACCELERATE AND AUTOMATE YOUR MARKETING
Easy cloud tools for everything from relationship building to performance measurement

 

11 SOCIAL MEDIA COMMANDMENTS: FOCUSING INVESTMENTS TO PAY OFF–FAST
Build authentic relationships, engage customers–and guide them to buy 

 

PREVIEW WHAT’S NEXT–AND BE READY
Know when to start with MMS, extreme personalization, retargeting, and more 

About the Author

Michael Tasner has been called by many as one of the top marketing experts in the world. He built a successful digital marketing and design agency from the ground up and had the honor to run digital marketing for some of the biggest speakers, authors, coaches, consultants, and entrepreneurs in the world. He has also consulted with numerous Fortune 1000 firms on their Web strategies.

 

Michael is the former Chief Marketing Officer for Guerrilla Marketing International, and he is hand trained by the father of Guerrilla Marketing, Jay Conrad Levinson. Michael currently runs the premier marketing training company on the planet, No Joke Marketing®.

 

Michael lives in Niagara Falls, NY with his wife Anna, twin boys Connor and Logan, and daughter Emma.

 

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• Sales Rank: #2244794 in eBooks
• Published on: 2008-08-25
• Released on: 2008-08-25
• Format: Kindle eBook

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• Sales Rank: #1756173 in Books
• Brand: Brand: Nicholas Brealey
• Published on: 1998-06
• Original language: English
• Number of items: 1
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Hardcover
• 197 pages

Features

• Used Book in Good Condition

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1 of 1 people found the following review helpful.
God is my broker
By Christofer
I have my own copy and have now given this book as a gift to others. I frequently re-read it because I find it so absolutely hilarious and so timely. I highly recommend it.

1 of 1 people found the following review helpful.
Four Stars
By Fred Limbach
One of my very favorite books by C. Buckley. So funny.

0 of 0 people found the following review helpful.
I'll never stop reading this book. It has become a joy forever.
By E E
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When a pig nibbles on Miss Prudence's prized pansies, she threatens it with her parasol. The pig then runs onto the road and frightens a horse. In the resulting melee, Miss Prudence tumbles onto the pig's back and holds on for dear life as the spotted pig runs on. Confusion reigns when the speeding duo proceeds to wreak havoc in the busy city as they crash into flower carts, shipyard workers, little orphans, and cotton gin workers. Chased by a motley crowd, they tear through the streets. As they crash into unsuspecting bystanders, Miss Prudence accrues an amazing hodgepodge of buckets, silk drawers, a doll, some cotton, a priest's stole and even a dog on her lap. The unstoppable pig runs into the immigration office, the museum, the church and finally ends up in the Mayor's office. As the pig stands atop the Mayor's chair, Miss Prudence suggests that the pig runs the city but the spotted pig runs on.

Linda Stanek, who situates this story in the days of parasols and horse-drawn carriages, gives readers a rollicking romp through the streets of an industrial-age city. Lauren Castillo's retro illustrations are perfectly matched to the time period and add significantly to the humor in the story.

• Sales Rank: #2544140 in Books
• Brand: Brand: Star Bright Books
• Published on: 2008-02-01
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x 8.75" w x .25" l, .99 pounds
• Binding: Hardcover
• 32 pages

Features

• Used Book in Good Condition

From School Library Journal
Kindergarten-Grade 2—According to the jacket flap, this story is set in "a turn-of-the-century city," but the location and, in fact, which century are not explicitly stated. A wandering pig is startled by a passing carriage and somehow ends up with Miss Prudence on his back. The two proceed to tear through the streets, careening into numerous people and things and taking a bit of something away with them with each encounter. In the style of a cumulative tale, the items are all listed with each new addition followed by the refrain, "but the pig ran on." Various references, such as the Barnum American Museum, which was on Broadway from 1841 until it burned in 1865, identify the locale as New York City. The roaming pigs, which were largely blamed for the cholera epidemic of 1849, were driven from the city at that time. Both of these facts would seem to indicate an early-19th-century setting. Details of the text and illustration are occasionally at odds with the time period, such as the bright red uniform worn by the police officer—NYPD uniforms have changed since their adoption in 1844, but they have always been blue. There are also pieces that are at odds with what would seem intended as a lighthearted romp. The pig runs past "a long line of immigrants with tired faces" and snatches an orphan when running past the Home of the Friendless. The illustrations frequently do not support the text, with the items supposedly grabbed by the pig or Miss Prudence missing from some of the pictures. Libraries can easily skip this tedious chase.—Grace Oliff, Ann Blanche Smith School, Hillsdale, NJ
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
Linda Stanek graduated from Ohio State University with a degree in Early and Middle Childhood Education. Linda frequently visits schools and lives in Ohio.
Lauren Castillo was raised in a multicultural family who exposed her to a potpourri of cultural traditions throughout her childhood. She earned a Master s degree at the School of Visual Arts in New York and continues to be inspired by the ethnic diversity of New York City.

Most helpful customer reviews

1 of 1 people found the following review helpful.
An enjoyable children's picturebook
By Midwest Book Review
Set at the turn of the nineteenth century into the twentieth century, The Pig and Miss Prudence is an enjoyable children's picturebook about a woman whose quarrel with a pig that nibbles on her flowers escalates into a grand escapade! Miss Prudence finds herself unexpectedly riding the pig through the busy city, crashing into flower carts and shipyard workers while chased by a rowdy crowd, through a hat shop, the museum, the church, and finally the mayor's office. The exuberant art style of Lauren Castillo adds high-energy to the hijinks, while the cheerful prose of author Linda Stanek immerses the reader in a world gone by. "Miss Prudence rose to her feet, adjusted the cameo at her throat, and placed her hands on her hips. 'I declare!' she said. 'If I didn't know better, I'd say that pigs run the city!'"

0 of 0 people found the following review helpful.
The Pig Ran On!!
By Linda Covella
This is a super fun story. Kids will love the crazy antics as Miss Prudence holds on and the pig runs through the streets of New York, leaving behind merry mayhem. And besides the fun, you get a taste of New York City at the turn-of-the-century. Lauren Castillo's illustrations are perfectly suited to author Linda Stanek's delightful story.

1 of 1 people found the following review helpful.
Wonderful Book to Read over and over!
By H. Ford
This book is wonderful! - the reference to words, places and objects that are not in other kids books are great for expanding your childs vocabulary. I have a 5 and 8 year old and they ask me to read this over and over again. The kids run around the house saying "Oh Land O' Goshen" - they think it is hysterical. I love the story too - it is very cute. I can't wait for Linda Stanek to write another book - I will be first in line to buy it!

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[T412.Ebook] Ebook What Pet Should I Get? and One Fish Two Fish Red Fish Blue Fish, by Dr. Seuss

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What Pet Should I Get?

This new book by Dr. Seuss, about making up one's mind, is the literary equivalent of buried treasure! What happens when a brother and sister visit a pet store to pick a pet? Naturally they can't choose just one! The tale captures a classic childhood moment - choosing a pet - and uses it to illuminate a life lesson: that it is hard to make up your mind, but sometimes you just have to do it!

Told in Dr. Seuss' signature rhyming style, this is a must-have for Seuss fans and a perfect choice for the holidays, birthdays, and happy occasions of all kinds.

One Fish Two Fish Red Fish Blue Fish

"From there to here, from here to there, funny things are everywhere." So begins this classic beginner book by Dr. Seuss. Beginning with just five fish and continuing into flights of fancy, One Fish Two Fish Red Fish Blue Fish celebrates how much fun imagination can be. From the can-opening Zans to the boxing Gox to the winking Yink who drinks pink ink, the silly rhymes and colorful cast of characters create an entertaining approach to reading that will have every child giggling from morning to night: "Today is gone. Today was fun. Tomorrow is another one."

• Sales Rank: #91533 in Audible
• Published on: 2015-07-28
• Released on: 2015-07-28
• Format: Unabridged
• Original language: English
• Running time: 26 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
What Pet ??? A wonderful Treat this book is( this review is for hardcover book)
By GUAMANIANINNYC
I'm an older guy now..I'm a huge Dr Seuss fan! I have three small Xmas trees with almost every ornament that's related to the Seuss books/ I don't remember where my love began most probably when I first saw the colorful drawings & as an adult since I did not have these as a boy/ this year I will put them all up in honor of this great book.. Can you believe in the same year I get a brand new Dr Seuss story AND a new Harper Lee book.. I won't divulge the story but the title says it all / I love love love this treat of words.. My friend turned 60 yo last month & I gave him " Happy Birthday to You!".. There is pure joy in his writing , in each word he's chosen...You know that he dreamt & dreamt till it was JUST right to fit the stunning artwork

0 of 0 people found the following review helpful.
what pet should i get and 1 fish 2 fish
By Amazon Customer
What Pet should I get by dr. seuss
Audio children's book and their dad said they could have one. Rhyming story about different animals.
Each of the kids want a different pet. Then they look at the others that are at the store.
They have to be back by noon and there's still animals to pick. They imagine if they had one of each!
.
This collection also has one fish, two fish story which has rhyming and opposite words. Silly stories with rhyming words about made up animals and what their attributes are.
Like how the colors are bridging the works of dr. seuss from one year to another.
I received this book from National Library Service for my BARD (Braille Audio Reading Device).

0 of 0 people found the following review helpful.
Cute and Fun to Hear
By Terri
If you like Dr Seuss things, you'll like it. My 2 1/2 year old likes listening to it in the car. She likes hearing his voice and is learning the words.

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[S113.Ebook] Free PDF Automating with PROFINET: Industrial Communication Based on Industrial Ethernet, by Raimond Pigan, Mark Metter

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PROFINET is the first integrated Industrial Ethernet Standard for automation, and utilizes the advantages of Ethernet and TCP/IP for open communication from the corporate management level to the process itself.
PROFINET CBA divides distributed, complex applications into autonomous units of manageable size. Existing fieldbuses such as PROFIBUS and AS-Interface can be integrated using so-called proxies. This permits separate and cross-vendor development, testing and commissioning of individual plant sections prior to the integration of the solution as a whole.
PROFINET IO, with its particularly fast real-time communication, fulfills all demands currently placed on the transmission of process data and enables easy integration of existing fieldbus systems. Isochronous real-time (IRT) is used for isochronous communication in motion control applications.
PROFINET depends on established IT standards for network management and teleservice. Particulary to automation control engineering it offers a special security concept. Special industrial network technology consisting of active network components, cables and connection systems, together with recommendations for installation, complete the concept.
This book serves as an introduction to PROFINET technology. Configuring engineers, commissioning engineers and technicians are given an overview of the concept and the fundamentals they need to solve PROFINET-based automation tasks. Technical relationships and practical applications are described using SIMATIC products as example.

• Sales Rank: #864902 in Books
• Published on: 2008-12-03
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x 1.00" w x 6.90" l, .0 pounds
• Binding: Hardcover
• 462 pages

From the Back Cover
PROFINET is the first integrated industrial Ethernet Standard for automation, and utilizes the advantages of Ethernet and TCP/IP for open communication from the corporate management level to the process itself.

PROFINET IO, with its particularly fast real-time communication, fulfills all demands currently placed on the transmission of process data and enables easy integration of existing fieldbus systems like PROFIBUS, INTERBUS or DEVICENET. Isochronous real-time (IRT) is used for isochronous communication in motion-control applications.

PROFINET CBA divides distributed, complex applications into autonomous units of manageable size. Existing fieldbuses such as PROFIBUS and AS-Interface can be integrated using so-called proxies. This permits separate and cross-vendor development, testing and commissioning of individual plant sections prior to the integration of the solution as a whole.

PROFINET depends on established IT standards for network management and teleservice. It offers automation control engineering, in particular, a special security concept.

Special industrial network technology consisting of active network components, cables and connection systems, together with recommendations for installation, complete the concept.

This book serves as an introduction to PROFINET technology. Configuring engineers, commissioning engineers and technicians are given an overview of the concept and the fundamentals they need to solve PORFINET-based automation tasks. The second edition describes safety technology as used by PROFINET with the Profisafe profile.

Technical relationships and practical applications are described using SIMATIC products as examples.

About the Author
RAIMOND PIGAN
born 1963, Dipl.-Ing. (Degree in Electrical Engineering), has been employed at Siemens AG since 1990 and has experience in development integration tests, system tests for SIMATIC S7, SIMATIC Net and PROFINET, support of Ethernet communication modules and log certifications.

MARK METTER
born 1972, Dipl.-Ing (University of Applied Sciences, Degree in Electrical Engineering), has been at Siemens AG since 1999 and is responsible for the development of customer-specific IT and network solutions, system tests and ITlution products. As a consultant, he passes on his knowledge of IT solutions, Ethernet, IT Security and WAN networking, software development and application consulting to others in workshops.

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1 of 1 people found the following review helpful.
Really nice work, contents don't mesh with the title
By Amazon Customer
There are very few books available on Profinet, outside of the standards groups. I have lots of experience with industrial networking, sw & h/w development and other prerequisites to appreciating this topic. Thus, I thought those things, combined with this book, would hopefully provide enough information get a good start on understanding current devices, and then ultimately providing a good base on which to develop a compatible device. As a bonus, I thought that I might learn about a wider array of other profinet-compatible devices.

Unfortunately for me, the coverage was at once too broad and too focused. For instance, the book provides information on high-level topics in networking, ethernet, I/O and so forth, but without a lot of detail. This overview may be helpful to some readers, but seemed to me to be review for those in deep enough to be tackling this sort of work.

At the same time, Siemens specific topics - primarily programming - are covered in extreme depth. If that's what you're after, this might be just what the doctor ordered.

Bottom line for me: I know that "Siemens" is clearly printed on the cover, so I expected a bias. Where it runs off the rails is the PROFINET portion of the title. I feel it was disingenuous to make that big and bold, when so little of the book - hardly any - describes the protocol itself. This is a technical book, covering a specific topic, and I expect that to be addressed directly, before diving into ancillary topic, however useful they may be.

The book is beautifully typeset, and effective images are used throughout. It appears to be well edited too. It's very readable - great. Again, in my view, the only serious issue is the contents are not what the cover and description claims them to be. For that reason, I just have to give 4 stars instead of 5.

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The management of critically ill patients not only involves a thorough daily review of investigations and monitoring. A detailed knowledge and understanding of data is crucial in the day-to-day management of patients in intensive care. With over 100 data sets composed of a brief history, relevant clinical findings, investigation and monitoring results, Venkatesh provides a source of real clinical data, with questions and answers, enabling you to tet and develop your interpretation skills.

• Answers with explanations follow each question, providing instant access to the correct interpretation and additional information to enhance the readers understanding.
• Important review for anesthesia and critical care personnel who need to know this information for practice or for exams.

• Sales Rank: #885978 in Books
• Published on: 2003-03-05
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .32" w x 6.14" l, .56 pounds
• Binding: Paperback
• 128 pages

About the Author
B. Venkatesh, MBBS, MD, FRCA, FFARCSI, FFICANZCA, Lecturer in Intensive Care Medicine & Staff Specialist, Royal Brisbane Hospital, Queensland, Australia; T. J. Morgan, MBBS, FANZCA, FFICANZCA, Senior Specialist in Intensive Care, Department of Intensive Care, Royal Brisbane Hospital, Australia; C. Joyce, MBBS FANZCA FFICANZCA PhD, Honorary Associate Professor, Specialist in Intensive Care, Princess Alexandra Hospital, Queensland, Australia; and Shane Townsend, MBBS FANZCA FFICANZCA, Specialist in Cardiac Intensive Care, Prince Charles Hospital, Queensland, Australia

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Excellent collection of clinical cases. Answers include good explanation

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